memory

Neuro research supports need for evolving creative in OOH
Aug 25, 2021
Staff Reporters

Neuro research supports need for evolving creative in OOH

TOP OF THE CHARTS: A study by Australian outdoor-media company QMS lends support to the intuitive idea that ads with changing creative stick in the mind better than static ads.

Songs to remember
Oct 19, 2018
Ad Nut

Songs to remember

‘MEMO_o_ke’ from Dentsu One Bangkok aims to help Alzheimer patients fight memory loss.

Brands can play with our emotions...and memories too
Oct 12, 2018
Robert Sawatzky

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

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