metlife
Don’t talk product, talk trust: MetLife Asia CMO
Sanjeev Kapur says there’s no reason the role of an insurer can’t be significantly reimagined, a transformation that marketing can lead.
MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
MetLife picks BBDO as creative AOR in eight Asian markets
HONG KONG – BBDO has won creative duties for MetLife Asia in eight markets: Hong Kong, China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal, of which the latter seven are new deals.
Metlife draws on Snoopy, WeChat, apps to heighten consumer awareness
GREATER CHINA - Metlife, which has traditionally offered insurance products through bancassurance arrangements, agent distributors, brokerage networks and telemarketing, now has an acute focus on selling directly to consumers via digital tactics and calling on its longtime canine ambassador, Snoopy, to bark up brand awareness.
Rediffusion Y&R brings in Tarvinderjit Singh to boost creative team
NEW DELHI - Rediffusion Y & R, Delhi has strengthened its creative team further with the appointment of Tarvinderjit Singh as creative head of copy.
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