Rediffusion Y&R brings in Tarvinderjit Singh to boost creative team

With over 11 years of experience in the advertising industry, Singh joins Rediffusion Y&R from TBWA Delhi, where he was the creative head. In his new role, he will report into Chraneeta Mann, executive creative director, Rediffusion – Y & R, Delhi and work extensively on its LG account.

Over his career, Singh has left his mark on brands like Perfetti, Coco-Cola, Nescafe, Mastercard, Thums-up, Unicef, General Motors, LG, and Samsung, He has also worked as part of international teams on MasterCard, Gillette, Hitachi, and Adidas. His campaign for Daygum Protex was chosen by Perfetti Europe after a pitch involving agencies across the world, his new agency said.

Chraneeta Mann, executive creative director, Rediffusion – Y & R, Delhi, said Singh was a "welcome addition" to its creative team. "He is a seasoned writer and has a vast experience across many brands. He has done some particularly insightful work in the past and we hope to have him bring that same understanding of human insights into the work he does on LG. I am sure he will contribute hugely to taking the brand to greater heights.”

Abhik Santara, vice president of the agency, said the agency was going through an interesting phase at the moment. "We are not only growing with our existing clients but also looking at new prospects. LG is one of our most prestigious clients and we have very strong relationship across all verticals. With Tarvinder on board we hope to further strengthen the Rediff-LG engagement and raise the creative bar,” he said.