mike jackson
Five things you need to know about: Marketing at the 2010 FIFA World Cup
Mike Jackson, managing director of MEC Access Asia-Pacific, tells us five things we need to know about how brands should be deploying their marketing activities at this summer's 2010 FIFA World Cup football tournament hosted in South Africa.
World Cup 2010: Which platforms work better for the sport?
As broadcasters gear up for the World Cup, we ask two football enthusiasts which platforms work better for the sport. Bryan Robson (pictured left), head coach for Thailand's national football team, and Mike Jackson (pictured right), managing director for APAC at MEC Access, go head-to-head on the issue.
Live coverage deal between IPL & YouTube gives TV sport a wake-up call
As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.
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