millward brown
MNCs and local brands have equal opportunity in Myanmar: BrandZ
WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.
Will header bidding shake up the programmatic power balance?
SINGAPORE - The introduction of header bidding, also known as advanced bidding or pre-bidding, is about to complicate the programmatic landscape, but publishers might regain some control in the process.
Millward Brown claims tool extracts actionable insights from digital noise
SINGAPORE - Millward Brown has launched an advanced analytics offering, Digital Behaviour Analytics (DBA), across 10 markets in Asia-Pacific.
Facebook more efficient in driving impact than TV, says study
SINGAPORE - In its continuing bid to demonstrate value and snag a slice of traditional advertising spend, Facebook has released a study conducted in partnership with marketing research agency Millward Brown.
Keep it human in the digital age: Millward Brown
HONG KONG - Technology will eventually give every marketer the ability to target consumers with precision. Nigel Hollis, global analyst at Millward Brown, believes that at that point, digital brand marketing will reach a stalemate.
To be a top brand, it pays to be techie...and Chinese
Eastern brands triumph, while Apple edges Google for first time, in the latest BrandZ ranking of brand value.
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