modess
May 5, 2014
CASE STUDY: How Modess used politics in the Philippines
Teenagers in the Philippines want to be empowered and change the negative stereotype that adults place on them. Adults can vote and choose their leaders, but what about the underage teens who can’t? Johnson & Johnson tapped into this premise to connect to young teenagers in the Philippines.
Nov 12, 2013
J&J appoints agency for Modess' digital business
MANILA - Johnson & Johnson has handed the digital business for its Modess brand to BBDO Guerrero.
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