J&J appoints agency for Modess' digital business

BBDO Guerrero currently handles the feminine hygiene brand’s above-the-line requirements.

With the new digital appointment, the brand is seeking to ensure a more holistic approach to its communications. The agency has been working with the Modess brand since 2008, and it launched a campaign titled '#makeyourmove' for the brand early this year. 

Tony Harris, chief executive of BBDO Guerrero, said the digital project allows more synergy with the current above-the-line campaign. 

Apart from Modess, BBDO Guerrero also handles Johnson & Johnson’s baby range in the Philippines.