movie
Sony to produce Labubu movie, report says
Labubu, the hypebeast of the toy world, is coming for Hollywood.
'Barbie' isn't afraid to air Mattel’s previous missteps
Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.
How Oppenheimer capitalized on Barbie’s marketing success
As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.
The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz
The color pink is everywhere a week before the film debuts in US theatres.
Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot
Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.
'What is Peppa?' trailer injects much Chineseness into British cartoon
The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)