Campaign US
Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Apple's best marketing showcases the creativity its products can enable. A new global spot for the iPhone 12 Pro, by Apple's in-house team, highlight's the phone's support for HDR video with Dolby Vision by showing ameteur filmmakers at work. The spot it set to an original score that envokes big budget Hollywood films. 

Credits

Director: Kim Gehrig
Director of Photography: Linus Sandgren
Music: Danny Elfman live orchestra

Source:
Campaign US

Related Articles

Just Published

20 hours ago

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.

20 hours ago

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

20 hours ago

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

1 day ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.