Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.
Apple's best marketing showcases the creativity its products can enable. A new global spot for the iPhone 12 Pro, by Apple's in-house team, highlight's the phone's support for HDR video with Dolby Vision by showing ameteur filmmakers at work. The spot it set to an original score that envokes big budget Hollywood films.
Credits
Director: Kim Gehrig
Director of Photography: Linus Sandgren
Music: Danny Elfman live orchestra
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The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
The change to the global guidelines will apply across WPP's operations.
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This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
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