Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.
Apple's best marketing showcases the creativity its products can enable. A new global spot for the iPhone 12 Pro, by Apple's in-house team, highlight's the phone's support for HDR video with Dolby Vision by showing ameteur filmmakers at work. The spot it set to an original score that envokes big budget Hollywood films.
Credits
Director: Kim Gehrig
Director of Photography: Linus Sandgren
Music: Danny Elfman live orchestra
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
