mullenlowe
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Why creative agencies should stop doubting and start leading
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
Agency Report Card 2024: MullenLowe
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
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Creativity has been under attack for years. How do we bring it back?
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Nicky Bullard departs MullenLowe as group chief creative officer
She has been at the IPG agency for almost three years.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
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