native
Programmatic native video: One format to rule them all
Agency FreakOut dives head-first into the future.
Native is still massively misunderstood
Seven months into the job, Outbrain's APAC managing director is staggered by how misunderstood native advertising still is across the industry.
Effective mobile native ads? It’s all about timing
It’s the element of non-intrusiveness that makes a native ad successful, not just design, argues Glispa’s Robert Wildner.
LinkedIn opens up programmatic to simplify options
Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, explains what the platform’s launch of programmatic display inventory on desktop means for APAC.
Five data-driven guidelines for native ads
Yahoo Hong Kong's Rico Chan takes a look at successful strategies for native advertising.
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