Rico Chan
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Omnichannel adtech, ecomm innovation, privacy and ...
The pandemic has raised the stakes in digital marketing, requiring omnichannel strategies and more innovative approaches to ecommerce. Meanwhile, 5G will present new opportunities for personalisation and immersive experiences. Verizon Media's Rico Chan predicts the year ahead.
Marketing in the new normal. It doesn’t have to stop.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
Monetisation 360: Five ways publishers can maximise ...
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
How retailers can win in the holiday season (hint: ...
A McKinsey 2019 holiday research revealed that one of the top issues for customers is not knowing what to buy. With Chinese New Year coming up, how could brands capture this audience segment?
Advertising’s next frontier: programmatic audio
Terrestrial radio might face a grim future, but digital audio is on the up and up.
Make your user sit up and take notice
Rico Chan at Yahoo shares five impotant tips for effective content marketing tips in 2017
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