neilsen

Jul 3, 2017

Local brands tumble as a middle-class grows

As our top 100 brands ranking for Vietnam shows, foreign companies tightly contest Asia's fastest growing market.

Nov 2, 2012

Nielsen: Print news remains staple read in Singapore, but reach in decline

SINGAPORE - Printed newspapers remain the staple read for adults in Singapore, but readership levels are declining as consumers increasingly turn to digital platforms, a Nielsen report shows.