new year

What adland will keep, ditch and start doing in 2024
Jan 5, 2024
Matthew Keegan

What adland will keep, ditch and start doing in 2024

Agency leaders share some of their plans for 2024.

CASE STUDY: Bringing countdown fever to Vietnam for the first time
Feb 9, 2010
Staff Reporters

CASE STUDY: Bringing countdown fever to Vietnam for the first time

The New Year provided the ideal platform for Heineken to raise its profile in Vietnam by throwing the nation's biggest ever outdoor party.

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