nicholas ionides
SIA embarks on social media, finally
SINGAPORE - National carrier Singapore Airlines (SIA) has carved itself a presence on social media, taking over an unofficial Facebook page and launching its Twitter account, @singaporeair.
INSIGHT: SIA takes a familiar route in latest spot
The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.
CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.
CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.
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