nostalgia
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Feb 17, 2025
Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Jul 14, 2024
McDonald’s celebrates 50 years with nostalgic 1980s birthday party
The ad recreates the first UK McDonald's restaurant.
Jul 26, 2023
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
Sep 28, 2021
Brands lean into nostalgia with late-night infomercial ads
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
Oct 12, 2020
Marketers use nostalgia to capture Malaysians’ hearts
ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
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