ola lilja molén
Nov 14, 2012
INTERVIEW: Sony Mobile's Ola Lilja Molén
SINGAPORE - It’s been a year of change for Sony Mobile as it became a wholly owned subsidiary of Sony Corporation, before pushing through a major restructure globally. Ola Lilja Molén, head of Southeast Asia markets at Sony Mobile, talks about the impact of moving closer to the parent company, as well as Samsung's recent success.
Aug 9, 2012
MARKETERS FORUM: Low-cost can be highly rewarding
Big budget campaigns are not necessarily the most effective—it is the idea that counts. So how do you get people to talk favourably about your brand with minimal investment?
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