olympic games
Paralympics 2024 round-up: Watch the ads
Campaign looks at some of the global ads around the Paralympic Games Paris 2024.
For brands, planning for the 2028 Olympic Games is off and running
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
Paris 2024: Pressure is on brands to produce in big moments as the games begin
From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.
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Brands and the Beijing Winter Olympics share a common vision: Get through unscathed
How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.
Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
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