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BBC Worldwide promotes Phu Truong to lead digital sales in APAC and EMEA
SINGAPORE - BBC Worldwide has promoted Phu Truong (pictured) to director for digital sales and commercial development for BBC.com in Asia-Pacific and EMEA.
MediaCorp and Microsoft enter partnership to launch 'xinmsn' online portal in Singapore
SINGAPORE - MediaCorp and Microsoft have entered into a partnership to launch an online portal, xinmsn, that combines both companies' services and media platforms for an integrated online offering in Singapore.
Richard Huggins leaves Microsoft Advertising
SINGAPORE - Richard Huggins (pictured), regional sales director of Microsoft Advertising in Southeast Asia, is set to leave his position.
Perspective... This was supposed to be digital's moment. So why aren't budgets shifting?
A few months ago, one of the questions doing the rounds was whether this downturn was the spur the digital ad world had been waiting for.
Digital advertising faces trust gap
ASIA-PACIFIC - Consumer trust in the majority of digital advertising channels in Asia still lags way behind that of traditional media, according to a new survey of Asia's top digital brands carried out by TNS on behalf of Media.
Microsoft and NTT to develop online ad network in Japan
TOKYO - Microsoft and NTT (Nippon Telegraph and Telephone) have aligned to distribute online advertising on major portals in Japan from next month.
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