opinion
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Search is over. Long live the interface
Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready.
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Five reasons not to cut your communications budget
As budgeting season begins, comms must fight for their seat at the table as a growth engine that drives trust, sales and staying power, writes Andrew Ho from Ellerton & Co.
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
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Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
Your customers have changed, have you?
Empty innovation is dead, authentic connection is everything. AIA Singapore's chief marketing and healthcare officer unpacks why brands must evolve beyond surface-level digital transformation in 2025, or risk losing entire generations of consumers.
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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