parle
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Parle tops India’s FMCG rankings for 13th consecutive year: report
Meanwhile, Britannia, Amul and regional players like Haldiram’s and Balaji up the competition.
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India's Republic Day 2021: Brand work that caught our attention
View the work here from Benetton, LG and MTV.
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Maxus India secures planning and buying for Parle
MUMBAI - Parle, India's largest manufacturer of biscuits and confectionary, has appointed Maxus to handle its media planning and buying business.
LMN | Lost Bushmen | India
LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.
LMN | Lost Bushmen | India
LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.
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