David Blecken
Jul 23, 2010

Maxus India secures planning and buying for Parle

MUMBAI - Parle, India's largest manufacturer of biscuits and confectionary, has appointed Maxus to handle its media planning and buying business.

Maxus India secures planning and buying for Parle

The account is worth an estimated US$15 million in billings for the GroupM agency.

Parle holds a 40 per cent share of the domestic biscuit market, and a 15 per cent share of the confectionary market in the country. Its products include Parle-G, which claims to be the world's biggest-selling biscuit.

The appointment follows Maxus' win of L'Oreal's $40 million account, also in India, earlier this week.

In May, Maxus India was appointed agency-of-record for financial services company Manappuram. The wins represent a combined growth in business of over 25 per cent for the agency.

 

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

17 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

17 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

17 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.