personalised
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Sep 16, 2024
The role of personalised marketing in a changing restaurant landscape
As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Silver Beach Entertainment and Hospitality's partner notes that the focus has shifted from creativity alone to relevance.
Jul 5, 2024
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Sep 29, 2020
Addressable TV ads more memorable, study reveals
However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.
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