pharmaceuticals otc
Novartis hands $16 million Voltaren Emulgel account to Starcom in China
BEIJING - Swiss pharmaceutical giant Novartis is believed to have handed its Voltaren Emulgel brand's media account to Starcom in China following a competitive three-way pitch that included ZenithOptimedia and MEC.
Mindshare, Aegis Media, OMD and ZenithOptimedia vie for Xian-Janssen Pharmaceutical media planning account in China
BEIJING - Johnson & Johnson owned Xian-Janssen Pharmaceutical Company has called a media planning review in China.
IsoWhey, Gilead and Sanofi-Aventis appoints Burson-Marsteller Australia
SYDNEY - PR agency Burson-Marsteller (B-M) Australia has scooped the business for IsoWhey following a competitive pitch, along with project wins for existing clients Gilead and Sanofi-Aventis.
Chemmart appoints JWT Melbourne to creative business in Australia
MELBOURNE - JWT Melbourne has been appointed by pharmacy retailer Chemmart after a five-way pitch.
Wyeth Consumer Healthcare hands TBWA Centrum creative account in China
BEIJING - Wyeth Consumer Healthcare has appointed TBWA China as the advertising agency-of-record for its Centrum vitamin line in China.
Johnson & Johnson calls regional digital pitch
ASIA-PACIFIC - Johnson & Johnson (J&J) has begun a pitch to create a digital roster across Asia-Pacific to streamline its online marketing operations.
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