pitch process
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Malaysia tightens media pitch rules: MSA draws a line on IP, scope abuse and pitch fatigue
Malaysia joins the ranks of at least four other APAC markets to formalise best practices for agency pitches.
Should the pitch process end at chemistry meetings?
After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.
Huawei's pitch conduct branded 'unacceptable'
The China-based tech company has been accused of an "unacceptable" lack of transparency as it holds pitches with creative agencies for a global brief to launch a new smartphone.
OPINION: Four classic pitch mistakes
The seeds of client-agency mistrust are often sown during the pitch. Nick Manning, managing director for business development at Ebiquity, explains how to avoid the pitfalls.
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