pitching
The ethical dilemma of pitching: should agencies charge for their pitches?
It really isn't just about money.
Brands: Paying agencies to pitch works for everyone
If as an industry we largely sell two things—time and ideas—then why should we give one of these away for free, asks Gallium Ventures' Heather Delaney.
Is it okay to let agencies pitch ‘as a courtesy’? The industry debates
A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Don't bore us, get to the chorus: say it, say it and say it again
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
Three New Year's resolutions for agencies and clients in the pitch room
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
Ad execs share their holiday pitching horror stories
An early January pitch is an ad exec’s worst nightmare.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)