pitching
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Do LinkedIn pitches set a dangerous precedent?
A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
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The pitch market’s couples therapy
Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
The ethical dilemma of pitching: should agencies charge for their pitches?
It really isn't just about money.
Brands: Paying agencies to pitch works for everyone
If as an industry we largely sell two things—time and ideas—then why should we give one of these away for free, asks Gallium Ventures' Heather Delaney.
Is it okay to let agencies pitch ‘as a courtesy’? The industry debates
A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.
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Don't bore us, get to the chorus: say it, say it and say it again
People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.
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