Climate activist group Clean Creatives has told PRWeek UK it has no plans for stunts at this year’s Cannes Lions, calling the festival ‘a difficult and expensive place to engage’.
UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.
Peak engagement on X (formerly Twitter) increased last year, despite some brands choosing to limit their social strategies on the social media platform, according to new data.