Evie Barrett
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Cathay Pacific steers away from 'traditional ...
International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
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PR makes the leap to Bluesky—but what’s the verdict ...
As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
Heinz faces backlash over negative stereotypes in ad
Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
One in four influencers want brands to ask before ...
Almost one in four creators said brands should ask for permission before sending a gifted product, according to new research.
Most large companies guilty of 'greenhushing', ...
Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.
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