planner
A blueprint for today’s digital planner
From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.
McCann's Sakura Irie to become regional social and media manager at YouTube
HONG KONG - Sakura Irie, senior strategic planner for McCann Worldgroup, will be moving to Google as Asia-Pacific media and social manager for YouTube.
Michael Chadwick leaves JWT Singapore for Mondelēz International
ASIA-PACIFIC - Michael Chadwick, former head of planning for JWT Singapore, has joined Mondelēz International as director of brand strategy, Asia-Pacific.
Opinion: Die focus group, die
BBH Asia-Pacific strategic planner Adil Ismeer (pictured) takes a passionate stand against the good old fashioned focus group.
Lydia Daly joins JWT Singapore as planner
SINGAPORE - Angus Fraser, managing director of JWT Singapore, today announced that Lydia Daly has been appointed as planner.
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