postcovid
Sep 28, 2021
Physical space is now more important for brands—not less
Even with the digital revolution, brands that invest in physical experience will triumph in a post-Covid world, according to Superunion Hong Kong's strategy director.
Mar 15, 2021
How brands can win in the second 'roaring 20s'
With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.
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