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PR battle lines drawn over formula milk
Campaigners and corporations are once again locked in a PR war.
ZenithOptimedia retains Abbott Nutrition
SHANGHAI - After the conclusion of Abbott Nutrition's media pitch, which started in October last year, ZenithOptimedia has retained the account for its Similac, PediaSure, Gain, Ensure and Glucerna brands.
DATA POINTS: Infant milk powder advertisements in Hong Kong
According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.
Wyeth targets 'illumamas', challenges conventional motherhood
HONG KONG - Wyeth’s milk formula brand, Illuma is targeting modern and socially-active mothers, or ‘illumamas”, in its latest campaign.
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