Amit Jain
May 12, 2014

PR battle lines drawn over formula milk

Campaigners and corporations are once again locked in a PR war.

PR battle lines drawn over formula milk

Nearly 40 years after Nestlé found itself in the centre of a controversy over the marketing of infant formula milk to mothers in the developing world, the food and pharmaceutical industry is again locked in a public relations battle with campaigners opposed to the promotion of breast milk substitutes.

Read the full article, 'Battle lines drawn over formula milk", from PRWeek Asia.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

1 day ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

1 day ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

1 day ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.