press release

10 ways to annoy journalists in press releases
Apr 19, 2023
PR Week

10 ways to annoy journalists in press releases

PRWeek reveals the secrets to eye-catching press release copy – and how to avoid the cardinal sins.

Journalists ignore 97% of PR pitches
Jul 6, 2022
Evie Barrett

Journalists ignore 97% of PR pitches

The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored.

3 things automation can and cannot do to reshape PR
Sep 26, 2017
Robert Sawatzky

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Live Issue... Embargoing the press release, period
Jan 18, 2010
Anita Davis

Live Issue... Embargoing the press release, period

It's the quintessential PR tool. But has the time come to tear up the press release?

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