prices
What’s Burberry’s Next Step in China?
The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.
Four new ways of marketing luxury In China
Luxury labels need to evolve into more flexible entities if they want to thrive in China, so they must implement new marketing strategies that drive luxury sales.
Luxury labels must avoid the sales promotion trap to survive
Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.
'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads
A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.
Polarisation of pricing: Shoppers want both luxury and value from FMCG brands
Consumers want both a touch of luxury and affordability. Smart FMCG companies will give them both with 'masstige' innovations.
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