Advertising News
Jenny Chan 陳詠欣
May 17, 2019

'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

Screenshot of FugeTech's WeChat mini-program (called 'Is It Expensive?) captured on the morning of 16 May after OTT sales brokers all asked to be anonymised, due to evident differences in their CPM prices

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