problems
Brands seeing minimal recall with Singapore millennials over SEA Games
An overwhelming majority of millennial Singaporeans can’t name the sponsors, according to Happi.
KPIs vs standards: Mobile marketing in the new world
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Twitter hasn't missed a beat in APAC, says new chief
Maya Hari says APAC continues to be the social network’s growth engine, and things are continuing full steam following the recent departure of former head Aliza Knox.
Complexity is our shared problem
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
Brands suspend Vietnam YouTube ads due to government probe
YouTube has responded to a Vietnamese government investigation and news of big-name brands halting advertising activity on the platform.
Diversity key to boosting APAC agency talent pool: Grace Blue
Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.
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