product
MediaCom hires APAC product lead
Newly-created role to oversee development of agency products across content, digital and data.
Smaato hires new product lead
Industry veteran will oversee global product and ad tech strategy.
‘Design-led digital’ gains traction in Asia: Brilliant Basics
SINGAPORE – On the back of client wins in the banking, education and travel sectors, Brilliant Basics, a digital product design firm, has launched in Singapore. The company wants to position itself for a greater demand in Asia for digital products designed with the customer experience in mind.
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Audi hosts Iron Man 3 gala premiere in Hong Kong
Audi Hong Kong, along with Marvel Entertainment, hosted an event on the eve of the 24 April premiere of Iron Man 3. The movie showcases an Audi all-electric R8 e-tron prototype and an S7 Sportback—driven by the characters played by Robert Downey Jr and Gwyneth Paltrow. At the event in Hong Kong, Reinhold Carl, managing director for Audi Hong Kong, was seen with local celebrities and socialites including Wilson Chin, Oscar Leung, Matsuoka Linah, Janet Ma and Jacqueline Ch'ng.
Posterscope launches pioneering OOH tools in Taiwan
TAIPEI - Posterscope, the OOH communications agency under Aegis Media, is launching first-of-its-kind localised OOH tools in Taipei on 2 December.
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