pulmuone

CASE STUDY: Pulmuone's tomato 'attack' sells juice in Korea
Mar 21, 2013
Sophie Chen

CASE STUDY: Pulmuone's tomato 'attack' sells juice in Korea

Pulmuone, one of South Korea's largest food companies, worked with Medicom to showcase the freshness and natural flavours of its 'I’m Real' fruit juice by inviting consumers to look after real tomato plants in their offices.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

1 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

40 Under 40 2024: The trailblazers redefining marketing in APAC

2 40 Under 40 2024: The trailblazers redefining marketing in APAC

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

3 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

The Philippines' top 50 brands

4 The Philippines' top 50 brands

New Zealand’s newest pop-up restaurant aims for the stars—literally

5 New Zealand’s newest pop-up restaurant aims for the stars—literally

Amazon splits global media between GroupM and OMG after a decade with IPG

6 Amazon splits global media between GroupM and OMG after a decade with IPG

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

KitKat ad features man weighed down with office burdens

8 KitKat ad features man weighed down with office burdens

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract