Sophie Chen
Mar 21, 2013

CASE STUDY: Pulmuone's tomato 'attack' sells juice in Korea

Pulmuone, one of South Korea's largest food companies, worked with Medicom to showcase the freshness and natural flavours of its 'I’m Real' fruit juice by inviting consumers to look after real tomato plants in their offices.

Office workers received tomato plants to water in the campaign

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