quantcast

Aug 10, 2024

Dentsu and Quantcast team up to boost predictive audiences for advertisers

Clients in ANZ, UK, Italy, and Sweden will be among the first to benefit from the partnership.

Jun 29, 2022

Privacy, security, and the internet of things: Asia's outlook for 2022

Legal fragmentation, tough law and rule-making, cyber security and constant scrutiny; Asia’s ever-evolving landscape is a challenge for lawmakers.

Jan 25, 2022

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Nov 29, 2021

Finding digital measurement success, part 1: Cohorts vs clicks

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.