quantcast
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Dentsu and Quantcast team up to boost predictive audiences for advertisers
Clients in ANZ, UK, Italy, and Sweden will be among the first to benefit from the partnership.
Privacy, security, and the internet of things: Asia's outlook for 2022
Legal fragmentation, tough law and rule-making, cyber security and constant scrutiny; Asia’s ever-evolving landscape is a challenge for lawmakers.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
Finding digital measurement success, part 1: Cohorts vs clicks
Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.
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