rene de monchy
Tiger Beer goes high-tech in-store
SINGAPORE - Tiger Beer is giving in-store marketing a shot with a first-of-its-kind LCD chiller for its packaged beer in convenience chain 7-Eleven.
Tiger Beer launches 'Languages' campaign
SINGAPORE - Tiger Beer has launched its latest brand campaign, entitled “Languages”, to demonstrate the appreciation of a good beer regardless of location or language spoken.
APB to celebrate "togetherness" in CNY
SINGAPORE - Asia Pacific Breweries Singapore (APBS) has launched a campaign, entitled ‘Celebrate togetherness with the best’, in conjunction with next month's Lunar New Year.
APB names new GM marketing
SINGAPORE - Asia Pacific Breweries Singapore (APB) has appointed Rene de Monchy as its assistant general manager, marketing, effective 14 November.
APB's Wong takes on marketing position in Vietnam
SINGAPORE - Asia Pacific Breweries (APB) Singapore has named Wong Mei Wai as the head of marketing, Vietnam, effective from 1 December.
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