APB names new GM marketing

As the head of marketing, he will oversee APBS' 16-strong brand portfolio. Among the first brand engagements with APB are the Heineken Festive Social Tree at Clarke Quay and the CNY activities for 2012.

Monchy was most recently with DB Breweries as the consumer marketing manager, responsible for the full portfolio of DB’s brands which included Tui, DB Export, Montieth’s, Heineken and Tiger. He started his career with DB Breweries in 2002, where he held a variety of different marketing roles which included brand manager innovation, premium marketing manager and consumer marketing manager.

Previously, he also worked for Heineken in Amsterdam as the regional marketing manager for Western Europe and the Americas from 2006 to 2009.

Last month, APB named its head of marketing, commercial Wong Mei Wai as the head of marketing, Vietnam, effective from 1 December. Vietnam is currently the company’s largest market, and is also the largest market for its Tiger and Heineken beer products.