reputation
Apr 1, 2020
The courage to evolve
The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.
Feb 18, 2020
Corporate reputation no longer just about financial performance
A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.
Feb 27, 2019
‘Informed’ Japanese become more trusting: Edelman
Society is seen becoming more divided, while international trust in 'Brand Japan' increases.
Jul 24, 2018
Lenovo seeks agency support for seven-figure China PR brief
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Feb 26, 2018
Campaigns don’t shape brands—employees do
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
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