reputation
‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
The impact of social media on brand boycotts in Asia
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
The courage to evolve
The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.
Corporate reputation no longer just about financial performance
A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.
‘Informed’ Japanese become more trusting: Edelman
Society is seen becoming more divided, while international trust in 'Brand Japan' increases.
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