return on investment
Dec 4, 2025
The problem with ROI
ROI looks impressive on a slide, but it’s a measure of efficiency, not effectiveness. As Zac Martin argues, it rewards cuts over growth and short-term wins over long-term brand value.
Jun 18, 2012
Data points: Nielsen studies clickthrough rates and return on investment
Data highlights from an analysis released by Nielsen that shows clickthrough rates underestimate the impact of online advertising on brand performance.
Aug 23, 2010
Marketers and sportsmen are both playing to win at Singapore's YOG
SINGAPORE - WIth the Youth Olympic Games in its second week and continuing to receive minimal response, it begs the question if international games must do justice to the spirit of sport or correspond to the marketers' ROI.
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