richard pinder
Obsession with measurement misses bigger industry issues
SPIKES ASIA 2013 - A joint presentation by Richard Pinder, chief executive and co-founder of The House Worldwide, and Tom Beckmann, creative director of Swedish PR firm Prime, suggested that advertisers and agencies should reconsider the way in which they create value, rather than becoming carried away with data and analytics at the expense of their core purpose.
Former Publicis COO Richard Pinder launches The House Worldwide
GLOBAL - Purporting to offer a "new take" on the global communications network, former Publicis chief operating officer Richard Pinder has unveiled, The House Worldwide, which brings together about 500 professionals including former DDB Asia COO Peter Rawlings.
Regional CEO Kevin Ramsey to quit Publicis
ASIA-PACIFIC - Publicis' regional CEO Kevin Ramsey and CEO for Thailand and Asia-Pacific director of business Mark Ingrouille have resigned from the agency.
Pinder leaves Publicis as Naouri takes top ad role
GLOBAL - Richard Pinder, the chief operating officer of Publicis Worldwide, has left the advertising network after five years in the role.
How effective is your advertising? Martin Lindstrom and Richard Pinder on the last ad that made them buy.
How effective is your advertising? Martin Lindstrom (pictured left), author of Buyology - Truth and Lies About Why We Buy, and Richard Pinder (pictured right), CEO of Publicis, on selling their own assets and the last ad that actually made them buy.
Publicis' Richard Pinder in conversation with Citi's Bob O'Leary
SHANGHAI - Richard Pinder, COO of Publicis, asked Bob O'Leary, MD of Citi (pictured), to reveal the key strategies for growth that Citi is using and how it is applying this to both the internal and external audiences of the brand today at the Asian Marketing Effectiveness Festival.
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