robin8
Mar 15, 2019
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Jul 2, 2018
Keith Weed may be right, but KOLs are still paramount in China
Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.
Nov 10, 2017
Singles Day: For fashion KOLs, the riches are in the niches
While every industry imaginable will get involved in Singles Day, the fashion industry is at the heart of the event. Which Weibo KOLs can deliver?
Oct 9, 2017
Robin8 acquires HK-based influencer platform Launchpilots
Launchpilots will add its 25,000 millennial influencers on Facebook, Instagram, Weibo and Wechat into Robin8's search engine and marketplace.
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