ruth rowan
2015 Marketers' Outlook: It's never been more important for marketers to step up
ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.
Marketer demands for 'strategy' misguided: Panel
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
The Marketing Society's APAC launch
The Marketing Society’s cocktail reception in the HSBC Hong Kong headquarters marked the organisation’s APAC launch. But the daynamic association's start in the city is only the first stop on the growth agenda. Gemma Greaves, the society’s London-based global managing director, made official its intent to be in every major global city by 2017.
Marketing Society marks official APAC launch
HONG KONG - A cocktail reception in the HSBC building here tonight represents the official Asia-Pacific launch of The Marketing Society, but the organisation is already working towards its goal of providing peer connections and inspiration for the region’s marketers.
BT's Ruth Rowan steps up as APAC head of marketing
ASIA-PACIFIC - British Telecom (BT) has promoted Ruth Rowan, most recently director of UK marketing for BT Global Services, to the new head of BT Asia-Pacific marketing.
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