sameer desai
Sep 26, 2014
User-generated content: Should brands work with online talent?
SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.
Mar 6, 2012
CAMPAIGN SPOTLIGHT: Healthcare marketers face challenges head-on
SINGAPORE – Regulatory challenges, the immense potential of the lower tiers of the market, and the effective use of digital and social media emerged as key themes when marketers from leading pharmaceutical makers and other healthcare-related companies gathered here last week for an industry conference.
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