samir

'Frankly, we don't want to see more woke advertising'
Jun 8, 2021
Rahul Sachitanand

'Frankly, we don't want to see more woke advertising'

The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic.

Effectiveness does more with less: FAME 2013
May 9, 2013
Emily Tan

Effectiveness does more with less: FAME 2013

SHANGHAI - Lack of a lavish budget or cutting edge technology is no excuse for ineffective marketing when ingenuity is capable of accomplishing so much, Leigh Reyes, CCO of Lowe Philippines.

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