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The rise of the advertiser: Casbaa viewpoint
Josh Black, APAC CEO for GroupM Content, shares three takeaways from the just-concluded Casbaa Convention in Hong Kong.
Chongqing has highest online-video penetration among lower-tiers: Maxus
CHINA - Cities and counties in Chongqing have the nation's highest penetration rate in terms of online video viewership; at 88.7 per cent, the municipality ranks first among China's lower-tier markets, according to findings by Maxus.
CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes
HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all Asian TV homes, with significant growth anticipated in ad revenues over the next five years.
Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China
ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.
SingTel to trial 3D TV content in the region
SINGAPORE - SingTel has announced it is the first in the region to enable content providers and television broadcasters to deliver 3D TV content to consumers in Singapore and abroad via high-speed satellite and land-based platforms.
CANAL+ Group launch new channel package K+ in Vietnam
VIETNAM - CANAL+ Group has announced the launch of K+ in Vietnam, a new channel package by satellite operated by its VSTV subsidiary.
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