Kenny Lim
Jun 15, 2010

SingTel to trial 3D TV content in the region

SINGAPORE - SingTel has announced it is the first in the region to enable content providers and television broadcasters to deliver 3D TV content to consumers in Singapore and abroad via high-speed satellite and land-based platforms.

SingTel to trial 3D TV content in the region
The Singaporean telco will play a vital role in developing a national 3D TV trial by providing the infrastructure and capabilities to allow local broadcasters, such as its own mio TV platform, to play out 3D content.

SingTel’s latest venture is made possible with its multi-million 3D-enabled broadcast playout facility which will allow content producers and broadcasters to address technical issues prior to the island wide commercial roll-out of 3D TV services.

SingTel will also offer a comprehensive suite of solutions to aid media companies in every stage of the production process for content in 3D, High Definition (HD) and Standard Definition (SD) formats.

Titus Yong, SingTel's VP of satellite, said: “From playout services to content editing and post-production, SingTel has the full range of capabilities to make 3D TV a reality in Singapore and the region.”

He added: “We are proud to be catalysts for the development of high quality 3D TV content and services that will usher in an exciting new era for the broadcast and multimedia industry.”

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

9 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

10 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

10 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.